Social media marketing has emerged as a crucial type of marketing for many brands. It not only facilitates companies to connect with their customers but also contributes to brand-building and visibility among other benefits. Without further ado, let me present ten inspiring instances of social media content that are executed impeccably.
#1 Dove
Dove, primarily focusing on skincare and haircare, may seem superficial at first glance, but the brand has successfully transformed its products into something more significant. In essence, Dove celebrates everyone’s inner beauty and strives to help individuals enhance their outer beauty while embracing their inner beauty.
This message has been the foundation of numerous social media campaigns that Dove has launched over the years. The “Real Beauty” campaign in 2004 was a massive success and has been relaunched in various versions since. Dove’s social media content emphasizes its core message above all, creating brand loyalty by showcasing its values and principles.
#2 PlayStation
PlayStation is a well-known brand that has gained the love of millions of gamers worldwide. However, the brand’s popularity is not the only reason why it has amassed 29.3 million followers on Twitter. PlayStation is highly active on the platform and makes sure to keep fans updated on the latest game developments.
The brand shares a variety of content, including game trailers, gaming footage, streaming events, stills from games, and more. During the pandemic, PlayStation launched the #PlayAtHome initiative to encourage people to stay at home and play games that were made available for free, such as “Uncharted: The Nathan Drake Collection” and “Journey.” This initiative created a positive image for the brand and introduced more people to its games.
#3 Depop
Depop is a popular platform for selling clothes, especially among Gen Z, who prioritize sustainability and often shop in thrift stores or secondhand shops. What sets Depop apart from other platforms is its social media-like interface, which creates a more natural shopping experience for those used to scrolling through visual social media platforms like Instagram and Pinterest.
Depop aims to create a sense of FOMO (fear of missing out) to encourage more people to buy clothes on its platform. On its social media accounts, the brand showcases the coolest items currently available on its website. Depop also uses paid ads and influencer marketing to increase visibility and attract new customers.
#4 National Geographic
National Geographic is the third most followed brand account on Instagram, with 259 million followers, trailing only Instagram’s own account and Nike’s. National Geographic’s content aims to be unique and authentic, reflecting the quality of the content delivered through its TV channel, magazine, and other media for decades.
What sets National Geographic’s account apart is that it is not solely controlled by one person. The photographers whose photos are posted on the profile also write captions under their works. This makes the content more diverse and truly reflective of its creators, helping National Geographic build its own brand image.
National Geographic has another Instagram account besides its main one – @natgeoyourshot. Users are encouraged to use the hashtag #YourShotPhotographer to share their own wildlife photos, which are then posted on this account. It is an excellent example of how a brand uses a hashtag to easily find and use user-generated content on social media.
#5 Fenty Beauty
Since its launch in 2017, Fenty Beauty, owned by Rihanna, has gained significant attention and built its own image, with a growing customer base. Besides Rihanna, other influencers and celebrities work with the brand. If you wish to use influencer marketing, you can hire writers by checking the best essay service review site to help you create content to promote your products, which influencers will post for you.
Fenty Beauty often uploads makeup tutorials on YouTube and other platforms, such as “Rihanna’s Summer Fenty Face Makeup Tutorial,” but its content isn’t limited to that category alone.
#6 Nike
Nike has a massive global customer base and is the second most-followed brand on Instagram, second only to the platform’s own account. However, what sets Nike apart is its ability to focus on its core message through social media. The iconic slogan “Just do it” is a cornerstone of Nike’s campaigns, and the brand partners with other brands and sponsors events to amplify its message. Even when not directly involved, Nike ensures its social media content remains relevant to its audience, as evidenced by its social media coverage during the 2019 Women’s World Cup.
#7 Red Bull
With over 11 million subscribers on YouTube, Red Bull’s social media strategy emphasizes video content. While its other social media accounts have millions of followers, Red Bull’s YouTube channel is the real standout. The brand produces various types of videos, from short documentaries to live-streamed events, often featuring music, gaming, motorsports, surfing, and snow sports. Red Bull takes risks and experiments with its videos, sometimes including well-known personalities. One example of this is the “Space Jump” video, documenting Australian Felix Baumgartner’s 2012 jump from space.
#8 Starbucks
Although some people consider Starbucks overpriced, for others, it represents a lifestyle. In 2017, the brand’s “Unicorn Frappuccino” campaign was so successful that it won a silver IPA Effectiveness award for its social media marketing strategy the following year.
Starbucks strives to post visually appealing pictures of food and drinks that are “Instagrammable” in its social media content. The brand loves unique recipes and encourages customers to order one-of-a-kind food and drinks to express their individuality. Additionally, Starbucks capitalizes on its most popular drinks, such as the pumpkin spice latte, by posting relevant content at the right time under a dedicated hashtag (#PumpkinSpiceLatte).
#9 Lego
Even though Lego’s products are primarily aimed at kids, it is also loved by millions of adults. Like Red Bull, Lego uses video content as part of its social media strategy. The brand’s YouTube channel has 15.6 million subscribers, and several million more across its additional YouTube channels.
Lego not only posts its own content but also showcases user-generated content. The brand encourages customers to submit videos of their creations, and then publishes them on its own channel (e.g. “LEGO Back to the Future Time Machine“).
#10 Coca Cola
Coca Cola is a globally recognized brand, which explains its strong social media presence. The company’s dedicated campaigns have played a crucial role in creating a positive brand image associated with traits like inclusivity and positivity, contributing to its large social media following.
Apart from its famous Christmas ads that transformed the brand into more than just a soda, Coca Cola has launched several other campaigns over the years. For instance, the #RefreshTheFeed campaign in 2018, coinciding with World Kindness Day, helped the brand gain significant exposure.
In conclusion
Big brands serve as great examples for those looking to learn how to effectively execute social media marketing. Refer to the examples discussed in this article to enhance your own social media marketing strategy.